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Why Your Website Needs Responsive Design

Posted on Oct 1, 2014

This blog post may seem familiar to some of you, because it was featured on Tampa Marketing Ideas back in March. I still can’t stress enough how important it is for your website to have a responsive design, hence the reason for re-publishing this post on Megansmind.

Megan-_responsive_Design_Image (1)Have you ever looked at a website on your laptop, then viewed it on your smart phone and realized that the design and content fit both of your devices perfectly without pinching and zooming? Well, I hate to ruin this for you, but that isn’t magic you’ve been encountering these past four years; it’s responsive design.

Responsive design is when a websites’ layout and design respond to what device you are on. This means if you are using a mobile device, the website may display differently than when you are on a desktop. This is to ensure the best user experience possible according to what device you are on.

Some of you may be wondering if you really need to worry about this whole responsive design thing. You may even be hoping I’ll say “not really.” I mean, you probably don’t own a mobile device, so why would your customers own a mobile device and visit your site from it, right? I can assure you that they will. 1 in 4 online searches are conducted on a mobile device which means 25% of your customers who visit your site are having a bad user experience with your brand via their smart phone or tablet.

If you’re not a “technical jargon” type of person, let me put this into a brick and mortar perspective for you. Imagine 1 in 4 people are walking into your business while it’s under construction and they can’t find what they’re looking for because there are too many obstacles, so they leave. That is what’s happening with your online customers. Responsive design is a helpful tool for your business to take advantage of, not something to be afraid of.

Here is why your business should really consider responsive design:

1. It makes your website easy to manage.
With a responsive site, making updates or a change to your website is a one stop shop. With a site that has a separate mobile site, making updates or changes to your website require changes to be made both to the original and the mobile version.

2. It helps and streamlines your SEO.
With a responsive site, only one SEO campaign is necessary. With sites that have a separate mobile site, an SEO campaign is necessary for each URL. (Ex: mybusiness.com, m.mybusiness.com). Responsive design is considered “best practice” by Google for SEO. Need I say more?

3. It makes for the best user experience.
With over 7,000 different mobile devices in the world, does making a separate “mobile version” of your site even do justice anymore? Responsive design optimizes your website on any device of any size screen. So, when the next version of the iPhone comes out or a cool new tablet hits the market, you can rest easy knowing that your business’ responsive website will look great on them.

Without a responsive design website, you could be missing out on big business, which is why it should be on every Tampa business’ marketing to do list, especially if you’re driving traffic to your website with your advertising.

 

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